Press Releases
November 13, 2001, Fairfax, VA -- LeapFrog Solutions, Inc. was named winner of the Standard of Excellence WebAward from the Web Marketing Association’s 2001 WebAward Web Site Competition for the redesign of its own web site (www.leapfrogit.com). The redesign is the cornerstone of a comprehensive new integrated marketing campaign that focuses on making your message matter – online and off.
"For years we have been advising our clients that the most effective tool for establishing brand awareness is to keep your corporate look consistent across all media," states Lisa Martin, President of LeapFrog Solutions. "The new web site is fresh and exciting, and we have successfully carried it out in brand new marketing collateral and a series of direct mail pieces. We use these materials as a case study when we make this recommendation to clients."
"Winners of the 2001 WebAwards represent some of the best interactive design shops and in-house corporate departments working to extend their brands to the Internet," said William Rice, President of the Web Marketing Association. "Marketing on the Internet is a competitive environment and simply being there is not enough. The WebAwards winners combined design, innovation and technology to meet specific marketing objectives. The WebAwards were created to highlight the individuals and companies leading the way in the creation of corporate Web sites that provide a well rounded experience for Internet users." LeapFrog Solutions was the recipient of the 2000 Best Information Services Web Site WebAward for its redesign of the Infodata Systems web site.
LeapFrog Solutions Inc. (LFS) provides public- and private-sector clients with a comprehensive range of services that include strategic marketing communications, advertising, public relations, Web site design and interactive marketing. Formed in 1996, the company is a privately held, certified, woman-owned small business located in Fairfax, Virginia. For more information, visit www.leapfrogit.com or call 703-273-7900.
Sherry Syence
LeapFrog Solutions, Inc.
(703) 273-7900
ssyence@leapfrogit.com
