Three Steps for Creating Highly Effective Strategic Internal Communications

Why Generational Awareness in Inreach Communications Is Critical to Changing Behavior and Changing Attitudes

Something’s happening in today’s workforce that has never before taken place. In every business, restaurant, shop, and government office in every city around the country, four different generations are working alongside one another. Truly understanding your target audience…



Effective Communications - Listen More Than You Speak

A mentor of mine likes to say, “Effective communication is a 2-to-1 ratio ­— you have two ears and one mouth. You should listen twice as much as you speak.”

As a senior account manager at LeapFrog Solutions, I spend most of my day communicating with clients through email, coworkers through face-to-face meetings, or vendors over the phone. But to be truly effective at…



The Key to an Integrated Communications Strategy

Each day organizations are faced with tough decisions that can drive significant changes to their business.

Whether it is a new product or service offering for a commercial entity, or a major shift in a government policy or program, effectively communicating the change will mean all the difference to the success of the outcome. All too often the emphasis is placed on the external…



Strategic Inreach: Changing Attitudes, Changing Behaviors

Imagine being a member of a vast team spread across the United States and abroad. Some of your immediate colleagues join you in an office, others connect in via telecommuting, some you interact with only at conferences or special events.

In addition to your department, there are nearly two dozen other departments and agencies in your organization. Each of the tens of thousands…



The Next Logical Step: Six Tips for Your Call-to-Action

Next Logical StepA prospect is on your website or reading your collateral. But what drives them to act? A call-to-action (CTA) is a great way to convert those already consuming information into leads.

You can use…



Five Ways to Leverage Your Verticals, Synergize Your Team, and Shift Your Paradigm

(Or Why Business Jargon Must Die) 

Did you roll your eyes when you read the title of this blog?

If you did — good.

Business jargon is something we all use. But why? Maybe we’ve heard our mentors use it, or we encountered it in graduate school, or we’ve read it in our industry journals. We might think it’s the snappiest, fastest way to convey an idea, but it’s often…



Chief Digital Officer: Leading Government Agencies in the 21st Century

There has been quite a bit of hype about the new C-level executive lately. The chief digital officer (CDO) has been ruffling feathers over the last few years.

There have been doubts about validity and need, but companies and organizations are starting to make room for the CDO. McDonald’s, Harvard University, and the Metropolitan Museum of Art, among others, have already taken 



CLICK HERE! And Other Ways to Use a Call-to-Action

Call To ActionHave you ever been tempted to click on a pop-up or a promo in the sidebar of a website? Did it entice you with an offer of something “free”? Well that, my friend, is what’s known as a call-to-action, or CTA. 

By definition, a CTA is an image or text that…



Redesigning Government to Meet Change

Federal agencies are under more pressure today than ever before. The Great Recession, election debates, shutdown, and launch have elevated public skepticism about the role of government in society.

 Deeper currents of technological, demographic, and media changes have pulled agencies…



Seven Marketing and Social Media Trends for 2014

TrendMy fellow froggy, Sarah, and I were fortunate enough to attend Potomac Tech Wire’s Social Media Outlook 2014 round table. 

Many braved yet another early year snowfall to…