Putting Employees First Can Improve Performance: Four Tips on Providing Rewards

A happy workforce is good business for everyone. Managers can be more effective leaders, employees are more productive, and clients are more satisfied. When we talk about the importance of strategic inreach, access to a variety of benefits is a great way to engage your organization and improve performance. It can…



Browser Compatibility Does Not Equal Version Compatibility

The ol’ saying “It needs to work in all browsers” is often heard by at least one stakeholder when discussing a website redesign. This is true to a point. Yes, it should work in all the major browsers (Chrome, Firefox, Internet Explorer, and Safari), but that does not mean it should work in all versions. This is key: browser does not equal version.

In the early 2000s, we needed to ensure…



31 Days of Giving

As 2014 draws to a close, now is the perfect time to use the spirit of giving to enhance the lives of others. At LeapFrog Solutions, we’re embarking on “31 Days of Giving,” by holding a month-long, companywide donation drive to benefit



Three Steps for Creating Highly Effective Strategic Internal Communications

Why Generational Awareness in Inreach Communications Is Critical to Changing Behavior and Changing Attitudes

Something’s happening in today’s workforce that has never before taken place. In every business, restaurant, shop, and government office in every city around the country, four different generations are working alongside one another. Truly understanding your target audience…



Effective Communications - Listen More Than You Speak

A mentor of mine likes to say, “Effective communication is a 2-to-1 ratio ­— you have two ears and one mouth. You should listen twice as much as you speak.”

As a senior account manager at LeapFrog Solutions, I spend most of my day communicating with clients through email, coworkers through face-to-face meetings, or vendors over the phone. But to be truly effective at…



The Key to an Integrated Communications Strategy

Each day organizations are faced with tough decisions that can drive significant changes to their business.

Whether it is a new product or service offering for a commercial entity, or a major shift in a government policy or program, effectively communicating the change will mean all the difference to the success of the outcome. All too often the emphasis is placed on the external…



Strategic Inreach: Changing Attitudes, Changing Behaviors

Imagine being a member of a vast team spread across the United States and abroad. Some of your immediate colleagues join you in an office, others connect in via telecommuting, some you interact with only at conferences or special events.

In addition to your department, there are nearly two dozen other departments and agencies in your organization. Each of the tens of thousands…



The Next Logical Step: Six Tips for Your Call-to-Action

Next Logical StepA prospect is on your website or reading your collateral. But what drives them to act? A call-to-action (CTA) is a great way to convert those already consuming information into leads.

You can use…



Five Ways to Leverage Your Verticals, Synergize Your Team, and Shift Your Paradigm

(Or Why Business Jargon Must Die) 

Did you roll your eyes when you read the title of this blog?

If you did — good.

Business jargon is something we all use. But why? Maybe we’ve heard our mentors use it, or we encountered it in graduate school, or we’ve read it in our industry journals. We might think it’s the snappiest, fastest way to convey an idea, but it’s often…



Chief Digital Officer: Leading Government Agencies in the 21st Century

There has been quite a bit of hype about the new C-level executive lately. The chief digital officer (CDO) has been ruffling feathers over the last few years.

There have been doubts about validity and need, but companies and organizations are starting to make room for the CDO. McDonald’s, Harvard University, and the Metropolitan Museum of Art, among others, have already taken