Alakai, LLC
Challenge:
Alakai, LLC. is a Hawaiian-owned professional staffing firm that provides information technology professionals to government and commercial customers. Formed in 1987 as CNSW, the company changed its name to Alakai, which means “leader” in Hawaiian. Alakai faced new challenges and needed marketing support to position its new look, message, and market approach. Alakai sought to build an image as a company with a targeted scope of capabilities and client-environment insight that goes beyond typical staffing augmentation services. Alakai needed a brand, marketing materials, and an online presence that built brand recognition and overall awareness to encourage government agencies and systems integrators to seek out its services in a highly competitive market space.
Solution:
LeapFrog Solutions (LFS) applied proven methodology and branding sessions with key company executives to understand the personality of the company. It was important to create a company brand that was unique and also set the company apart from other staffing agencies. LFS assessed Alakai’s internal strengths and key value propositions against market opportunities and threats. Using the knowledge gained from the branding sessions, LFS created a new logo and tagline, messaging, print collateral suite and website for Alakai. Today, the new website serves as a resource for employers and job seekers while promoting Alakai’s value-add processes, capabilities and innovative solutions that served as the company’s key differentiators.
Results:
Within several months, a new brand was created and fully integrated for Alakai. The new look and feel of the company was widely accepted by its customers and employees and helped spur new growth. The website, www.alakaillc.com, serves as a key resource for Alakai’s target audiences.
Services Provided:
- Web site
- Stationery
- Branding guide
