AVIEL Systems, Inc.
Challenge:
AVIEL Systems was formed as a holding company in early 2006 after its CEO acquired two established government contracting firms. For AVIEL, a Federal IT services provider, the challenge was more complex than most. As a new entity, AVIEL had no brand recognition and needed to build a firm presence in the crowded federal marketplace. With future plans to go public, it was paramount that AVIEL create the image of a solid, well-established company. AVIEL needed to achieve a synergy and common voice among all of its operating entities and create buy-in from its internal and external stakeholders.
Solution:
Highly experienced in both the technology and government contracting markets, LeapFrog Solutions (LFS) was brought on board to provide AVIEL with crucial strategic advice. After devising a comprehensive strategic communications plan, LFS worked with AVIEL to build its brand identity to better compete in the marketplace and attract investors as it sought to go public. LFS created a new logo and messaging, integrating the new "look and feel" into all of AVIEL’s marketing materials, including the design and build-out of a new Web site, office signage, a trade show booth and a full collateral suite. Serving as an extension of AVIEL’s marketing communications staff, LFS also performed ongoing media relations, public relations, and working to elevate its stature and visibility in the news media.
Result:
The seamless launch of the AVIEL brand has paved the way for enormous success during its inaugural year. Under its new identity, AVIEL has been successful in growing its business and capturing a firm stronghold in the competitive federal marketplace. AVIEL has also benefited from increased visibility – AVIEL’s CEO was named a finalist in the Association for Corporate Growth’s Dealmaker of the Year competition, as well as, executive of the year and company of the year in the Greater Washington Government Contractor Awards and ultimately was successfully sold in 2008.
Services Provided:
- Logo & branding
- Web site
- Programming
- Brochure design
- Information architecture
- Stationery
- Print collateral
- Trade show booth design
- Public relations strategy
- Copywriting & editing
