Argy, Wiltse & Robinson, PC

(Click to Enlarge)

Challenge:

Argy, Wiltse & Robinson, P.C. (AWR) is a full service certified public accounting and business advisory firm, offering clients exceptional results through its forward thinking, entrepreneurial approach. Their goal was to begin expanding awareness in both the local DC / Metro area as well as markets nationwide. An updated and redesigned version of their site was needed to accurately display the proper level of stature, professionalism, capability and reputation AWR offers its clients. As AWR began this initiative, they wanted to extend their new online presence to their Human Resources collateral as well as develop an ad campaign which reached out to both new clients and new employees with stronger, more professional pieces to accurately convey AWR’s longstanding commitment success.

Solution:

Beginning with the new Web site for AWR, LFS produced an interactive presence which reflected a highly capable, full service accounting firm that is well established within the industry and serves as a leader in many business categories. Their new site reflected the “Big 4” level of capability, while conveying the highly personalized feeling of a local firm. LFS also developed new datasheets, marketing folders and pop-up banners to extend the strong presence of AWR’s expertise into their recruiting program. The new collateral showcased strong and vibrant pieces with high quality finishing which clearly illustrate the stature of AWR’s 12 year old practice. A series of attention grabbing print advertisements were also created to showcase AWR’s experience and innovative approach within the accounting industry.

Results:

With a new interactive image and corresponding HR collateral, AWR has been able to reposition itself as a seasoned, full service public accounting firm capable of offering the highest levels of service and expertise to its clients. Paired with the new Web site, the advertising campaign has successfully expanded AWR’s awareness within the local DC / Metro area as well as nationwide. Armed with an innovative approach and forward thinking vision combined with the increased awareness is sure to continue driving AWR’s explosive growth.

Services Provided:

• Web site
• Stationery
• Branding guide
• Advertising
• Recruitment collateral
• Displays