Eagle Ray, Inc.

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Challenge:

Established in 2002, Eagle Ray, Inc. is a leading provider of business transformation services that include that include Business Process Analysis, Program and Project Management, Configuration Management, Information Security, and Performance Measurement. As Eagle Ray continued to grow and mature, its clients became more sophisticated and the simple, small business identity that had represented Eagle Ray, no longer accurately presented them. The need for a new corporate identity which accurately reflected the high level of skill and expertise they bring to each project, was imminent.

Solution:

LFS started out by developing a highly distinctive logo that captured the highly refined image of Eagle Ray. We worked closely with the company to develop a corporate image which reflected the high levels of professionalism and expertise the senior members of the team offer. From there, LFS developed a variety of marketing materials that showcased Eagle Ray’s capabilities and its new brand, including a Web site, stationery and business cards, and a new tradeshow booth.

Results:

The strategy and dynamic creative LFS developed has helped Eagle Ray position itself as an established organization in the Change Management industry. The refined and professional image of their company has helped to generate additional interest in the company as well as secure larger contracts. Their new corporate identity clearly communicates the stature of this growing organization and allows potential clients to understand how impressive they truly are.

Services Provided:

• Logo & branding
• Branding guide
• Web site
• Stationery
• Trade show display