Fairfax County Chamber of Commerce

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Challenge:

The Fairfax County Chamber of Commerce (FCCC) had two large tasks to accomplish. In an effort to increase awareness and attendance at its FAME Speaker Series, the FCCC needed to create innovative marketing pieces. The FCCC also needed to create a Web site based on the 2005 G-Con site for the 2006 G-Con.

Solution:

LeapFrog Solutions (LFS) helped the FCCC establish a consistent and cohesive look for the FAME Speaker Series through its marketing pieces—brochures and postcards and other direct mail pieces. To assist the FCCC and its Web needs LFS created a site that was easy to upgrade, menu-driven, and 508 compliant. Overall LFS provided design, copywriting and editing, direct mail, and e-blasts, seminar and event planning materials, and photo research and retouching services.

Result:

All four programs of the FAME Speaker Series programs were nearly sold-out, resulting in one of the largest turn-outs in the program’s history. Pleased with the launch of the 20-page HTML based 2006 G-Con Web site the FCCC looks forward to implementing upgrades on this user-friendly, easy-to-navigate site.

Services Provided:

• Web site
• Programming
• Brochure design
• Direct mail