Fairfax County Department of Transportation, Fairfax Connector

(Click to Enlarge)

Challenge:

With a growing Hispanic community in Fairfax County, the Fairfax County Department of Transportation (FCDOT) and the Fairfax Connector saw an opportunity to increase the breadth of their marketing strategies. The Fairfax Connector wanted to develop a campaign targeting this audience. The Fairfax Connector needed a firm that could develop a marketing campaign that could develop FCDOT’s initial market research and experience to target North and South Fairfax County Community residents, businesses and commuters.

Solution:

LeapFrog Solutions, Inc. (LFS) helped the Fairfax Connector put its campaign in drive by developing and carrying out a direct mail campaign, designing and translating post cards, creating informational brochures, poster stands, car cards, slipsheets and coin purses.

Result:

LFS reached 25,000 potential passengers through its bilingual direct mail campaign and has reached thousands more through the placement of the other marketing pieces.

Services Provided:

• Brochure design
• Print collateral
• Direct mail
• Advertisements
• Signage
• Translation
• Copywriting & editing