Infodata Systems, Inc.

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Challenge:

Infodata was transforming from a document management firm to a state-of-the-art technology service provider focusing on web-enabled solutions. They required an updated image and an integrated marketing campaign to reposition them in this new market.

Solution:

LFS created a new logo and tagline to portray them as an energetic, responsive and agile company providing solutions in Internet time. The new bold look and feel was carried out in a new Web site design, and a full drive-to-web print campaign was developed. LFS also designed and produced a new corporate overview brochure, annual reports, and ads to make their message matter.

Result:

Traffic to the Web site increased by 30% as a result of the integrated print campaign. The web site design was awarded Best Informational Web Site by the Web Marketing Association.

Services Provided:

• Logo & branding
• Web site
• Annual report
• Corporate brochure
• Direct mail campaign
• Posters