Mid-Atlantic Venture Association (MAVA)

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Challenge:

Capital Connection brings venture capitalists and the investment community together with promising new high-tech businesses. MAVA made the decision to move the conference to Washington, DC and to make it an annual, rather than a bi-annual, event. They needed a new logo, print collateral, and public relations.

Solution:

When MAVA contacted LeapFrog Solutions, they were already somewhat behind schedule. They needed LFS to make up time and coordinate efforts with their group of volunteers who were high-tech executives in the region. LeapFrog Solutions quickly designed a new logo and a new look and feel for print collateral that would give the conference a fresh presence in the marketplace.

Result:

LeapFrog Solutions designed a promotional brochure, created an invitation booklet and designed ads to run in key publications. Together with our public relations partner, LFS built the campaign that helped to attract more than 1,000 attendees to the Capital Connection.

Services Provided:

• Logo & branding
• Advertisements
• Direct mail campaign