Vistronix

(Click to Enlarge)

Challenge:

Vistronix is a fast-growing 8(a) firm that was changing their sales strategy in response to a shift in corporate focus from government contracts to commercial revenue sources. They needed to demonstrate that they are a successful established company by new positioning, new materials, and sales methodology. Their marketing campaign had to differentiate the company in the marketplace and allow them flexibility in addressing highly diverse markets. The approach and design for print collateral also had to integrate into their online strategy.

Solution:

LFS developed new corporate collateral materials that allowed them to speak to the new focus of the company in a consistent manner. At the same time, we created different but related design templates that offered the company the ability to customize the proposition for discreet business opportunities. This approach gave them content flexibility as their divisions evolved and allowed Vistronix to target its prospects in an efficient yet professional manner.

Result:

The sophistication of the messaging and design helped Vistronix make an impact as a major player in its markets, allowing them to compete more effectively in new markets.

Services Provided:

• Branding
• Corporate brochure