Trade shows are a vital part of government and business marketing communication programs – they demand the same consistency of strategy, look and message as the overall corporate brand identity to educate your market, meet potential customers, establish credibility, and showcase new and innovative technology.
LFS structures a comprehensive, financially efficient, and successful trade show campaign through the following:
- design a product launch with targeted collateral and presentations
- trade show booth design aligned with brand identity
- facilitate on-site support to maximize press and attendee opportunities
- pre-show and on-site programs
- e-commerce capabilities for online registration and site user tracking with polling mechanisms that provide insight into user demographics
- direct mail, e-mail promotions, and ad campaigns aimed at exhibitors and attendees
