Participation as an exhibitor, presenter, and attendee at conferences and trade shows is a vital part of marketing communications programs. Your activities at these events must be consistent with the strategy, look, and message of your overall corporate brand identity. LeapFrog Solutions works with you to develop a comprehensive year-long plan for trade show participation with a matrix aligned with your business lines and revenue objectives. We recognize trade shows as an important way to influence and educate your market, meet potential customers, establish credibility, and showcase new and innovative technology.
- Develop a strategic trade show plan each year aligned with your business objectives and budgetary requirements
- Design a product launch campaign with targeted collateral and multimedia presentations
- Trade show booth design aligned with the brand identity
- Outreach program for attendees, press and potential customers before, during and after the show
- Email and direct mail campaigns to drive attendees to your booth
- In advance of each event, review and determine target messages, conduct media training, and arrange special events such as press breakfasts, special demonstrations, press conferences, industry consultant and analyst briefings, and customer receptions
- Obtain the pre-registered press list and information on press operations, and publicity and speaking opportunities
- Arrange on-site press interviews and/or product demonstrations for media and analysts
- Develop press and collateral material to convey target messages and increase coverage
- Facilitate on-site support to maximize press opportunities
- Follow up with appropriate media to ensure the best return on investment and track the resulting coverage during and after the show
Learn more about how to leverage the return on your investment at events and trade shows.
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