U.S. Army Office of the Chief of Public Affairs

The U.S. Army Office of the Chief of Public Affairs

About This Project

The Army story goes beyond the battlefield. Telling the Army’s public relations story in a way that captures the depth and importance of the Army’s unsung communications heroes—over a timeline spanning the 1770s to the present—presented a daunting challenge for the U.S. Army Office of the Chief of Public Affairs (OCPA).

 

Through research and working with senior military officials located in the Pentagon, LeapFrog Solutions (LFS) developed an innovative solution that honored OCPA’s history in an educational and impactful way. Our strategic and creative team designed, developed, fabricated, and installed a 140-foot multimedia wall display showcasing public affairs awards and hall of fame winners, highlighting their brilliant photography, and bringing the story of the Army public affairs professional to life.

Category
Advertising, Branding, Outreach, Qualitative Research, Work