Zentek

About This Project

Renaming an organization is a difficult and often personal process, but Provideo Management, Inc. wanted to do just that. We knew they needed a name that better represented their expertise, which is providing various technical services, including cybersecurity and IT solutions. After several name-storming approaches, we developed a name instills a sense of confidence: Zentek. With the new name, we also created a new logo and brand. Finally, we developed unique competitive positioning, primary and secondary messages to communicate its new strategy elements, and marketing collateral.

Category
Branding, Rebranding, Renaming, Work
Tags
Rebranding, Renaming