Renaming an organization is a difficult and often personal process, but Provideo Management, Inc. wanted to do just that. We knew they needed a name that better represented their expertise, which is providing various technical services, including cybersecurity and IT solutions. After several name-storming approaches, we developed a name instills a sense of confidence: Zentek. With the new name, we also created a new logo and brand. Finally, we developed unique competitive positioning, primary and secondary messages to communicate its new strategy elements, and marketing collateral.